Download this checklist as a printable PDF
A website launch rarely fails because of design. It fails because of small things nobody checked. Run through this list before you go live.
Content
- Every page has real content. No dummy text, stock placeholder images or “coming soon” sections.
- Phone numbers, email and address are correct and the same everywhere, including your Google Business Profile.
- Spelling and prices checked by someone who didn’t write them.
Function
- Every form sends to the right inbox. Submit each one and confirm the email arrives (check spam too).
- Every button and link works. Run a broken-link checker.
- Click-to-call and WhatsApp links work on a real phone.
Mobile and speed
- Test on at least two real phones, an iPhone and an Android, not just a desktop browser resized.
- Run Google Lighthouse. Aim for 90+ on performance. Large images are the usual culprit.
Search and tracking
- Each page has a unique title and meta description.
- A sitemap.xml exists and is submitted in Google Search Console.
- Analytics is installed so you can see visits and enquiries from day one.
- Old URLs redirect to new ones if you’re replacing an existing site, so you keep your Google rankings.
Trust and legal
- HTTPS is active and there are no “not secure” warnings.
- A privacy policy is published if any form collects personal details.
- Social sharing looks right. Paste your URL into WhatsApp or LinkedIn and check the preview image and title.
After launch
Check Search Console after one week for errors, and look at which pages bring enquiries after one month. A website is never really finished; the best ones improve every month.
Not sure your current site passes? Request a free audit and get a personal report against this checklist.