Most online stores don’t have a traffic problem. They have a conversion problem: people visit, look around and leave. These eight details make the biggest difference.
1. Product photos that answer questions
Show the product from every angle, in use, and at true scale. On mobile, make images swipeable and zoomable.
2. Product pages that remove doubt
Size guides, materials, delivery times and the returns policy belong on the product page, not hidden in the footer. Every unanswered question is a reason to leave.
3. A checkout with as few steps as possible
Allow guest checkout. Ask only for what you need. Show the total, including delivery, before the last step.
4. The payment methods your customers use
In India that means UPI, cards and wallets; elsewhere, cards, PayPal and Apple or Google Pay. A missing favourite payment method loses the sale at the final step.
5. Speed on mobile
Most shoppers buy on their phones. Compress images, limit apps and plugins, and test on a mid-range phone, not just your laptop.
6. Reviews and real photos from customers
Even a handful of genuine reviews with photos increases trust more than any marketing copy.
7. Abandoned-cart emails
A simple reminder email an hour after someone leaves their cart recovers sales you would otherwise lose, automatically.
8. Search and filters that work
If you have more than 20 products, people need to filter by size, price and category quickly.
Where to start
Check your three best-selling product pages against this list first. Small fixes there pay off fastest.
Want a second opinion on your store? Request a free audit and get a prioritised list of fixes.